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Promotion increases public understanding of Circle K's community-service role and heightens public awareness of programs and contributions made by the club.

•Be creative and innovative - Posters and fliers can be effective, but only if they are used in tandem with other interesting strategies. When creating a promotional campaign, consider your audience, the message you want to present, and how you can best get through to your audience.

• Posters, fliers, and table tents - Use eye-catching colors, identifying logos, and a large headline or teaser that will attract attention. Design an attractive poster that can be posted throughout your campus. Find a pizza place that will allow you to tape fliers to pizza boxes. Use the poster, flier, and table tent originals on the Web site by placing event information in the space provided and having them duplicated on color paper and/or with a color of ink other than black.